A poorly designed website can often be more problematic than not having one at all. Yet when you decide to redesign your web page, there are a few essentials you have to keep in mind to achieve desired results. Follow these four steps to get the most of your website revamping.

1 Determine what is and is not working

Getting rid of your current website in favor of a completely new one rarely works. Instead, you should analyze the data your site generated thus far, and decide which elements work and which you should dispose of. Since it’s not that easy to ascertain what those elements are, use tools such as Google Analytics – they will provide you with plenty of useful information on every aspect of your WordPress website like bounce rate, conversion rate, page views, and unique page views.

2 Identify goals for your redesign

After viewing your analytics, you’ll be in a better position to determine what you need to accomplish through a redesign. In fact, studying analytics will often change the goals you’ve had in mind in the beginning. Therefore, begin by pinning down the weakest areas of your site and think of how you would like to improve them. Think in terms of specific goals you would like to accomplish so you can better convey your wishes to your design team.

3 Focus on content, not design

A common problem among business owners is focusing too much on the design of their website at the outset of the project. Graphics won’t convince your visitors you’re offering them a good product. What will convince them, on the other hand, is informative content that appeals to your targeted demographic.

4 Know what you don’t know

It can be tempting to perform all or parts of a website redesign yourself. However, unless you have a great deal of experience in designing web pages, you might actually do more harm than good to your website. In the end, you could end up with a revamped website that is no more effective than your previous one.

Redesigning a website is a big and important step in propelling your site forward; however, to be done properly, this process takes a lot of time and effort. Once your new design is in place, it is also important for you to monitor the site in order to know when more changes are needed. Keeping up with the data your website generates and applying modifications based on that data, is a continual, on-going process.

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About the author

Joshua Goldfein is the Founder of WPHelp Center and CEO of Mercury Digital Agency. Joshua has over 15 years of experience helping businesses the world over strengthen their digital brands and improve customer experience.

Joshua Goldfein CEO / Founder mercury creative